The Purible Mission
Innovative. Stylish. Responsible.
Purible is an online boutique that carefully curates, in one place, a collection of beautifully designed, high-quality, honest, and sustainable products. Our platform enables select companies to tell the story of how they create their products with an overriding emphasis on care, purpose, craftsmanship, and sustainability.
As both discerning consumers and designers ourselves, we seek products that are not only sustainable, but also attractive and useful—things that look great while doing their job. Such products are distinguished by superior design, in which form and function purposefully merge, yielding a creation that integrates qualities such as style, authenticity, comfort, durability, convenience, and the highest standards of craftsmanship.
We believe (and science confirms) that our planet has reached an urgent ecological tipping point. As responsible consumers and conscientious world citizens, we are obliged to choose products that are not only attractive and functional, but also sustainable—products that leave the lightest possible “footprint” on our environment and, as a result, make the world healthier and safer for all living things.
How, then, do we choose products that meet the requirements of sustainability on the one hand and first-rate design on the other? Reliable information about how things are made, and what they are made from, can be hard to find.
We do this in two ways: First, we evaluate each vendor against our own set of “sustainability criteria” with the results displayed beneath every product. Our designers each effect positive change in different ways, and this provides an initial snapshot showing you how. Second, we dive into exactly what we find compelling about each designer and explain why their products are relevant and impactful. Through images, video, and the words of the maker’s themselves, we’ll introduce you to products’ origins, purpose, design, materials, manufacturing process, packaging, and likely impact on the environment.
We’re aware that perfection in any realm or undertaking is impossible. No modern lifestyle can be ecologically perfect. Even the most conscientious forms of manufacturing inevitably leave some mark on our planet. But the global stakes are too high to allow the perfect to be the enemy of the good. It’s our responsibility to choose the best of the options available to us—to balance beauty, form, and function with sustainability. In order to do that, we need sound, solid information. We will help you find whatever balance fits your life on your terms.
Welcome to Purible.