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Classic Straight Jeans

Bluer Denim

Straight 2
Wp ob mens m10 dvint front
Wp ob mens m10 dvint back

Classic Straight Jeans

Bluer Denim

Designed in Portland, Oregon, our jeans feature cotton grown in Georgia, denim milled at the Cone Mills White Oak facility in North Carolina, and YKK buttons, rivets and zippers forged in Kentucky. Bluer jeans are cut, sewn, washed and hand-finished in Los Angeles using eco-friendly ozone laundry processes. Our 1776 Raw Selvage is sanforized 12.75oz and our Tate denim is 12oz, both featuring 100% double ring-spun cotton. Bluer products are authentically tailored and crafted to the highest possible standards, right here in the U.S.

The M10 is a little roomier up top with a straight leg. A classic fit jean that works for just about anything. Rides at your natural waist, comfy through the hips and thighs, with a straight leg down to a 16 1/2″ leg opening.

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Responsible design

Here’s how this product leaves a lighter footprint

  • Gives Back
  • Locally Sourced
  • Low Impact Process

Meet the designer

Premium tailored denim, 100% transparently made in the U.S.A.

Bluer denim 3

Bluer Denim - Bluer Denim

Nothing's more American than denim, right?  Well sure, but believe it or not most of your designer jeans are sourced oversees.  At Bluer Denim, from start to finish no part of the supply chain ever leaves U.S. shores.  The result is a hand-crafted clothing line that uses authentic, locally sourced materials to create some of best looking, most durable jeans you've ever worn.  Don't let the prices fool you, with an online-only business model that helps keep costs low, these are premium designer clothes in style and quality, but without the ridiculous price tag.  

Process & Materials

Bluer is introducing a new humanitarian and sustainable solution designed to get unwanted jeans out of your closets and into the hands of those in need. For every pair of jeans you purchase, Bluer will buy back your used pair for $5, sanitize them, and deliver them to someone who really needs them. This is important in two ways. First, in the world of sustainability, recycling is key. Nothing more effectively reduces waste and the carbon impact of production than re-using that which has already been produced. And second, it creates a solution to the very real problem of clothing for those in need.