Two years after Ursa Major's founders mastered and released their first product, Esquire magazine declared it the best shaving cream of the year. Since then, Ursa Major has grown their 100% natural healthy and highly effective skin care line far beyond their wildest dreams. Their success rests in their unique blend of health, sustainability, and quality. Their advanced formulations artfully blend nature’s most effective ingredients (all organic, cruelty-free, zero-toxin, and bred in Vermont) to provide exceptional performance and a truly sublime experience—a robust, natural alternative to the bland, toxin-laden products that pervade today’s marketplace. The result is clear, comfortable skin, and hopefully a little kick in your step while smelling and looking great. Ursa Major is absolutely ‘super natural.’