LET'S MAKE MORE WITH WHAT WE HAVE
will.i.am and Coca-Cola® have teamed up to launch EKOCYCLE™, a brand dedicated to promoting sustainability through aspirational, yet attainable lifestyle products made in part from recycled material.
The vision of EKOCYCLE™ is to use recycled materials, such as plastic bottles, to create cool new products in partnership with the brands you love.
Waste is only waste if we waste it.
Process & Materials
Here’s how this product leaves a lighter footprint