The story of Ten & Co. began when Brooklyn based designer Tory Noll, while on a trip to Marrakech, was struck by the beauty of some discarded rug scraps and on a whim decided to have a pair of Oxfords made from the fabric. The result was a resounding success, and with that Tory realized that she had found the perfect way to combine her creative drive and skill as a designer with her love of textile art. Ten & Co. promises a shoe that is comfortable and beautiful, masterfully crafted from authentic North African textiles that were discerningly and thoughtfully sourced.  Each pair is unique and one of a kind. "I hope at the end of the day people like my shoes even without knowing their story and that they speak for themselves," says Tory, "but they come rich with history all the same."

Each authentic, hand made rug or textile I source tells a story itself about the history of Morocco and its bright culture.
Tory Noll

Process & Materials

The primary feature of each shoe is the upcycled textile that gives it it's unique feel and style, but equal emphasis is placed on finding a pairing of supple leather or suede that best highlights and accentuates the textile's individual pattern. Whether working with a wool rug from the Atlas mountains, a camel wool blanket dyed with indigo, or a cotton flax djellaba, Tory collaborates with as many as four master cobblers to give these textiles new life and create unique, beautiful shoes rich in history and craftsmanship.

Responsible design

Here’s how this product leaves a lighter footprint

  • Gives Back
  • Low Impact Process
  • Recycled Materials